Broadening and Deepening the Corrosion Conversation
In line with the Institute of Corrosion’s core values, and as part of our rebranding, you are going to see a very different communication approach. Promoting the prevention of corrosion is essential, and we are going to share our knowledge and expertise with the world.
Corrosion costs the global economy trillions of pounds each year. Indeed, according to the Oil and Gas Technology Centre, corrosion costs the world as much as £4 trillion. Sharing of expertise will enable huge strides to be made in the war against corrosion.
In this article, you’ll learn about some of the ways the Institute of Corrosion will be sharing information with the world, and what you can do to help.
If it Isn’t Accessible, it Isn’t Communication
The world must have serious conversations about corrosion. To do so, it is the duty of the Institute of Corrosion to promote the sharing of knowledge and expertise in language that is accessible to all. To achieve this, we will:
- Make information clear and easy to understand
- Communicate through channels that people use
- Provide opportunity for feedback
Providing Information That is Clear and Easy to Understand
Mike Pettigrew, author of The Most Powerful Goal Achievement System in the World, says that he believes “the greatest crime is to learn something that can significantly benefit other people, yet share it with no one”.
For the message to be shared it must be understood. We’re committed to providing people with clear, high-quality, and easy-to-understand communication. Clear and concise language is stronger, more effective, and accessible to a wider audience.
Importantly, clear language ensures understanding. There is less room for misinterpretation. If recipients of communication feel the need to ask clarifying questions, the communicator isn’t doing their job properly.
Communicating through Channels That People Use
It is crucial that we broaden the conversation about corrosion to be more inclusive. We have strong relationships with other corrosion organisations, such as the National Association of Corrosion Engineers (NACE) and the European Federation of Corrosion (EFC). Our collaborative approach with such kindred bodies helps to drive innovation within the corrosion industry.
Our membership can have a strong voice in the industry, but we must enable them to have this voice. To do so, we are broadening and deepening the ways in which we communicate, making them more accessible and more appropriate.
You’ll find it easier to access the Institute and participate in the conversation about corrosion as we extend our digital and other communication methods:
- Our website is getting an overhaul. It’s going to be clean, sleek, innovative and reflective of the rebranded and new Institute of Corrosion.
- We will post blogs regularly, keeping you informed of the latest developments in corrosion prevention, training and development opportunities, and industry strategies and methods.
- Our social media reach will be more vigorous, inviting an active community to share their knowledge, ask questions, and help to shape direction of the industry.
- In print, you’ll notice our rebranding take shape immediately. The look and feel of our printed material will resonate with the rebranding of the Institute of Corrosion – from letterheads to the Corrosion Management magazine and all printed communication in between.
When the Institute communicates with the world, it will use appropriate language and appropriate channels to do so. For example, our digital communications will be easily understood by all, while Corrosion Management magazine will continue to provide in-depth technical coverage of our industry.
Providing Opportunity for Feedback
As experts and educators, we feel it is critical to give our members a real voice in the world. As part of our responsibility to our community, our communication strategy is to establish a network in which we and you can share best practice, access expertise, and solve problems.
We invite and welcome feedback, through our social media accounts, on our website and blogs, by email, or by picking up the phone. The Institute of Corrosion is your Institute. The membership is your network. Feel free to ask any questions you have, and answer any queries you can. Exchange of information is key to sharing our collective expertise with the world.
We Need You! Help to Shape the Direction of the Corrosion Prevention Industry.
Here at the Institute of Corrosion, our voice in the world must reflect the views, opinions, concerns and expertise of our members. Thus, we have designed our communication strategy to be inclusive.
We invite you to participate in the conversation. Send us your questions. Let us know what you feel needs to be discussed. Share your expertise, experience and knowledge with the institute’s network, and share and repost our blogs, LinkedIn posts, and other social media posts.
The voice of the Institute of Corrosion is your voice. Let it be heard! Get involved.
Our Expert’s View
Don Harrop, Past President and Honorary Fellow of the Institute of Corrosion since 2001, and co-author of Corrosion and Materials in Hydrocarbon Production: A Compendium of Operational and Engineering Aspects, says:
“Corrosion can be a costly oversight – typically between 2% to 4% of a country’s annual GDP. This figure is largely unchanged over the last 60 years, as the demands that society and industry place on the performance and availability/reliability of infrastructure, equipment, and facilities continue to increase with the rapid advancements in technology and ‘can-do’.
“We live in a cost-conscious world where health, safety and environmental regulations rightly become ever more rigorous. Corrosion has a global presence that all too easily can unexpectedly or unintentionally be awoken. Managing corrosion effectively can sometimes feel like a lonely and isolated pursuit where often the “devil is in the detail”. Thus, it is paramount in today’s virtually connected world that ease and access to, and timely sharing of, the breadth and depth of the Institute of Corrosion’s expertise is readily available 24/7 – from providing reassurance, identifying a quick fix, to deep rooted experience-based support and guidance.”
In our next article, the last in this series introducing the rebranding of the Institute of Corrosion, we will discuss rebranding to promote the Institute of Corrosion’s Mission. In the meantime, to learn more about the Institute and the lead it is taking in the global corrosion prevention industry, contact us today.
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