Putting Members at the Heart of the Global Corrosion Prevention Conversation

The Institute of Corrosion is moving with the times. We’re refreshing our strategy and becoming more approachable. We’re modernising, to ensure that the voice of our global community of corrosion professionals is heard, as we seek to drive forward the best practice in corrosion prevention.

How Is the Institute of Corrosion Moving Forward?

We’ve listened to our members and other professionals in the field of corrosion prevention, and taken stock of the corrosion industry. In reaction, we’re improving how we do things. We’re rebranding to help put our members at the heart of the global corrosion conversation.

Why Is the Institute of Corrosion Brand so Important?

It’s crucial that our brand speaks to our audience, and that we create and fulfil a positive set of expectations. The Institute of Corrosion brand will be how we look, how we are heard, and how we are perceived. It will reflect and drive our reputation, and the reputation of our members and the industry we serve.

How Is the Institute of Corrosion Delivering its New Brand?

Our rebranding will be visual, but the most crucial factors of brand are not limited to logos and typography. Brand is much deeper.

The Institute of Corrosion will deliver its brand consistently. Of course, this means that we want to strike a chord visually, but you will also notice a step change in how we communicate. We’re increasing our digital presence, and we want all our members and the public to become involved.

We want to ignite the conversation about how to prevent corrosion, helping people to understand why it should be one of the world’s most talked about subjects. Our message, what we do, and how we do it will be guided by our core values – the heart and soul of the Institute of Corrosion brand.

Our brand will also reflect our growing network of students, academics, scientists, and engineering and maintenance professionals.

We will be encouraging greater participation, starting with an exciting opportunity to have your winning photo featured in the Institute of Corrosion rebrand launch. Read the competition guidelines, and send your photo entry to us by 14th February. Your entry could be featured on the cover of the rebranded Corrosion Management magazine – and you could also win an iPad.

The Institute of Corrosion Rebrand – What Will You Notice Immediately?

The visual elements of our rebrand will be what you notice first, but there’s much more to come.  Here’s a little taster of what you’ll see initially with the rebranding:

  • Our brandmark is evolving to reflect the spirit of the Institute of Corrosion. It’s a strong, graphic device, with overlapping colours in a powerful shape to depict the beauty and strength of clean, corrosion-free metal. Over time, we hope that our brandmark will become as iconic as that of Coca-Cola, Virgin, Shell or McDonald’s.
  • Our typography is changing. Typeface will be clean, modern and unique.
  • Our digital presence is going to be ignited. Our rebranding will extend to a more focused and consistent digital realm. You’ll notice the difference in our website and social media assets. We’re going to be more active, and encourage you all to contribute and participate.
  • Images will reflect our values, and the industry and professionals we represent. We will be highlighting the connection between our industry and infrastructure and the human element that inspires innovation and ingenuity in quest for corrosion prevention.

You will also notice that our visual brand remains consistent through all mediums:

  • Presentations
  • Stationary
  • Online and digital
  • Print
  • Signage

We’re extremely excited by the potential that our rebranding gives us and all our members. Perhaps the most exciting factor is how our rebranding will ensure that the core values of the Institute of Corrosion are at the heart of all we do.

Our Expert’s View

Gareth Hinds, President of the Institute of Corrosion and author of more the 150 publications, says:

“Our new brand has been designed to highlight all that is great about the Institute: its positive influence on industry practice, its global reach, its desire to push boundaries, and, most of all, its people. The brand launch comes at a time of continued growth and opportunity for the Institute and its members and we are very excited about the potential it will unlock.”

In our next article, we’ll discuss the Core Values of the Institute of Corrosion – The Vision behind the Brand. In the meantime, to learn more about the institute and the lead it is taking in the global corrosion prevention industry, contact us today.

Oh, and don’t forget to check out the Institute of Corrosion Photo Competition.

 

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