Digital Strategy Update

As we continue developing The Institute of Corrosion’s online presence both via the website and our increasingly popular social media channels our attention has turned to the user experience people enjoy (or don’t enjoy) when they interact with our organisation online.

With traffic increasing across all platforms, it is now important that when people do visit the website, they can find what they want quickly and easily. It is also important that our members’ experience is an enhanced one and that there are benefits in terms of resources and functionality. Our overall aim is to create a ‘best in class’ website for both the public and our members with an array of new features aimed at creating a better user experience.

The starting point for this part of the project is to find out what those new features need to be, and you will have hopefully taken part in the recent members survey to air your views on what you feel is important and what would be beneficial. This feedback will be vital in steering our thinking in future developments, so thank you to everyone who took part. We will be assessing the responses over the coming weeks to develop an overall development plan. If you missed the opportunity to take part in the members survey but would like to voice an opinion, please email and we will ensure your comments are taken on board.

The overall digital strategy continues to deliver some encouraging results, monthly visitor numbers to the website continue to be strong with over 2000 visitors a month using the website.

The Institute’s social media channels continue to go from strength to strength with over 6400 followers on Linkedin. Our social media posts have been enhanced by a series of video snippets promoting video presentations at branch events and the CED Day, which are now available on the website. Video content is an area which we plan to develop, so if you have and conferences or events which you think may be suitable, let us know and we can discuss setting up a campaign.

As members you can help by liking, sharing and engaging with the content that we put onto social media. We are always interested in potential new content so If there is anything that you would like to see more of, please let us know via the usual channels or a direct message on social media.

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General Enquiries

Institute of Corrosion
Corrosion House
5 St Peters Gardens

tel: + 44 (0)1604 438222

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