Social Media – Digital strategy update
How well the Institute is doing in marketing itself digitally to members and non-members alike, can be measured in several ways, including website visits and followers to our different social media platforms.
In terms of website traffic, this has increased by 70% compared to 2019, with more than 9, 000 users over the last 3 months. The rankings of the keywords we use (for search engines) continues to be improved with 11 keywords ranking the top 3, including one relating to ‘inspection courses UK’.
Our social media followers continue to increase over all platforms, Facebook, Instagram, Twitter and Linkedin, with the latter up to 2,500 from 1,000. Social media posts have also increased by 22% in July.
However, we should not be complacent, there is still a lot to do, including, continuing social media activity to encourage engagement and increase following, and site optimisation to improve google rankings. We are also improving the site user experience particularly members area access, and refining our goals to track additional traffic conversion, particularly in training course bookings.
