Imma has been working for the Institute for just over a year, maintaining and updating the website. Her background is in sales and marketing in the Protective Coating Industry and she has worked for over 10 years for International Paint in the Far East, and gained an excellent understanding of detailed specification work.
In her work for ICorr she initially carried out a benchmark study of all the other UK Professional Institutes’ websites to establish how ours performs in comparison, and what needed to be done to increase traffic. She has implemented a new look, and has reviewed every page and document on the website. This is a continuous process with news and updates from all sectors of the Institute being posted on a weekly basis.
The first phase of the revamp has increased traffic through the site and the plan through 2019 is to continue to review it and update its content to attract even more traffic.
We look forward to your continued support in sending news and other reports so that the website is a more valuable tool, and a showcase for the Institute. These should be sent to Imma (firstname.lastname@example.org).
By Imma Mobbs